Pop Music Website Analysis

The artist's website that I choose to analyze was that of an newly famed rapper. His name is Wiz Khalifa, and if you are in any way somewhat interested in the rap/hip-hop music genre, it has become extremely hard to ignore his presence over the last couple of years. Wiz Khalifa represents the city he hails from quite intensely, Pittsburgh, Pennsylvania, having even wrote and preformed a song titled "Black and Yellow", which represents the colors of the National Football League team the Pittsburgh Steelers. Wiz Khalifa can single handily be held accountable for the whole "Taylor Gang" fad that seems to have simmered down a little bit, especially when compared to last summer.  Perhaps one of the more interesting qualities of Wiz's music is the fact that just about every track he lays down is permeated with marijuana, metaphorically speaking of course. Wiz Khalifa very openly and honestly raps about smoking weed, rolling joints, and ripping the bong. I believe that this alone has contributed immensely to his success. That is Wiz's thing, he smokes weed, and everybody who has heard even one of his songs is aware of this. Wiz Khalifa has been able to capitalize on what people have been rolling up for hundreds of years.

This brings us to the Wiz Khalifa Official Website. When one first opens the page, lo and behold, there's Wiz Khalifa's name at the top. Yet, his name is formed with really thick white and green smoke, of which I can only assume was produced by the burning of marijuana. This automatically enforces the point I made earlier, Wiz Khalifa is all about his weed. Honestly, when I first opened the page, I chuckled to myself and said, "Yeah, he would." If you take a closer look at the font, the "W","A", and "K"s in his name sort of, for lack of a better term, swoop out when compared to the other letters. This makes the title look semi-elegant, and I find it to be a appealing to the eyes. The font may even be trying to imitate that of a fraternity or sorority. In other words, it kind of sort of looks Greek. As one scrolls down the page, the typical bombardment of different merchandise relating to a particular artists become apparent. Advertisements from Wiz's new mix tape, to the collaboration album and movie he did with Snoop Dog, to a banner displaying "Join Taylor Gang Now!" All of these things continuously support the previous opinions that the visitor, or user, of the website already had. Off to the right of the website are different tables that include some of Wiz Khalifa's music, tour dates, a Twitter widget, etc etc. All of these boxes, or tables, have the same background color, dark green. Once again, I can only assume that Wiz and the designer of the website are attempting to make a connection back to what enabled the artist to become so popular in the first place, marijuana.

All in all, I believe that this website most definetly supports the image that Wiz Khalifa has fabricated for himself. All of the different elements that make Wiz so popular are all wound up and put in one place, and it works extremely in enforcing his persona.